Hastakala is an established ethnic wear brand rooted in traditional Indian saree culture, blending heritage craftsmanship with modern style. Founded in 2004 on Pune’s iconic Laxmi Road, the brand has grown from a beloved local saree store into a trusted name in ethnic fashion, with a loyal following of over 5 lakh customers and presence both offline and online. They curate a wide range of sarees from Banarasi, Paithani, Kanjivaram, Tussar and organza to festive, bridal, and everyday collections, sourced from master artisans across India. The brand stands for elegance, quality fabrics, and cultural storytelling through fashion.